Whole wood household is a deterministic high-growth sub-industry in furniture industry. Compared with traditional furniture, whole wood furniture has outstanding advantages in environmental protection, design and space utilization.
At present, the penetration rate of customized home in China is 20% - 30%. Compared with Japan and South Korea, there is still much room to improve the industry concentration.
We are optimistic that the customized home industry will continue to grow at a high speed under the promotion of consumption upgrading and full decoration housing policy.
In the next few years, the growth center of the overall wardrobe is 20% - 30%, and the overall wardrobe is about 10% - 15%. By 2020, the scale of the customized home market will exceed 350 billion yuan.
Four aspects of capital support, customized home industry ushered in a good opportunity for development!
capacity
On the one hand, the capacity construction of each company takes into account the national capacity layout as far as possible; on the other hand, industrial 4.0 manufacturing is the common development pursuit of all enterprises.
Promotion of information technology
As the core competitiveness of customized household enterprises, informatization is one of the key construction projects for each enterprise in the future.
From the results of cost control and efficiency improvement in information construction of enterprises at this stage, the leading cabinet Oupai Home has the leading board utilization rate, one-time installation rate and cost control ability in the industry.
Product side
Product side: Promoting the strategy of "big house" has become a definite development trend of customized household enterprises. European household, Sofia, Hollywood monk house matching are continuously promoting the landing of "big house".
Customized household enterprises extend to "big house", which will directly increase the unit price of passengers, drive the increase of single income, and enhance the certainty of the expansion of enterprise income scale.
Channel end
In addition to the core sales mode of Shangpin residence with C2B + O2 O mode, the franchise mode of distributors is the core sales mode of customized household enterprises. In the future, with the expansion of channels, the synchronous promotion of B and C terminals has become the common choice of customized home enterprises.
Wood-based panel industry enters mature stage
Wood-based panel industry has entered a mature stage, with low industry concentration and large integration space in the future.
At present, China's wood-based panels market is about 800 billion yuan, which is a typical "large industry, small enterprises" pattern. Compared with the furniture industry, the leading market of subdivision accounts for 6% - 10%.
Rabbit baby as a leading plate, accounting for only 0.5%, is expected to be similar to home brand building process, create brand differentiation, enhance market concentration, the future industry integration space is huge.
Environmental Protection Superposition Consumption Upgrade, Brand Plate Pioneer
Because the panel industry itself belongs to the parade industry, compared with furniture brands, consumers do not have a clear understanding of the environmental protection and quality of the board, so the brand differentiation of the board lags behind furniture.
At present, the representative enterprises of wood customization household are vigorously promoting the environmental protection board as the product base material, and continuously improving the environmental protection attributes of the board used. At the same time, with the upgrading of consumption, the environmental protection of sheet metal has been paid more and more attention by consumers. Price is no longer the only criterion that consumers consider.
Therefore, "zero formaldehyde emission" panel will be driven by the two major needs of downstream furniture enterprise procurement and terminal consumption upgrading.
At present, the main wood-based panels enterprises in the industry include Rabbit Baby, Moganshan, Millennium Boat and Dawang Coconut, among which Rabbit Baby has taken the lead in brand shaping. With the acceleration of industry integration, brand building materials are expected to seize the lead in the future.
The leading enterprises of panel furniture machinery are expected to benefit from the establishment of the downstream furniture industry concentration.
China's woodworking machinery industry has an annual output value of about 30 billion yuan, ranking first in the world. But at present, the scale of operation of panel furniture machinery manufacturing enterprises is generally small, the industry concentration is low, and the phenomenon of isomorphism and homogeneity of low-end products is more common.
As the downstream furniture industry of panel furniture machinery, although the current industry concentration is low, but the rapid market share to the leading enterprises has become a trend.
In the process of increasing the concentration of furniture industry, leading enterprises have higher requirements on the performance and quantity of furniture machinery and equipment. In addition to imported equipment, furniture enterprises also have a large demand for high-quality and high-end furniture machinery and equipment with domestic competitiveness.
At present, the high-end market is still dominated by foreign brands such as German Hermione, while the domestic superior enterprises such as Hongya CNC are breaking through to the middle and high-end. The performance of the leading companies of panel furniture machinery is expected to enter a period of rapid growth.
Risk cues
Macroeconomic fluctuation risk, raw material price fluctuation risk, the construction progress of financing and investment projects of all target companies of wood customized household is not up to expectation, real estate investment is declining, the competition pattern of wood-based panel industry is intensifying, fake and inferior products in wood-based panel industry are increasing, and the competition of board furniture machinery industry is intensifying.
Nowadays, who can build a more efficient, flexible and competitive global supply chain, who can grasp the industry opportunities.